About
Anour is Farsi and means light.
It is also the name of a Danish Design Company established in 2007. Founder and Architect Arash Nourinejad realised his vision of creating a lamp of uncompromising design with visionary functionality, made from the finest materials.
The label stands for the highest level of craftsmanship, and continuing in the footsteps of Danish design traditions. Each piece is made with a focus on sustainability in design, production and technology. Individually tailored for each customer.
The story
2007
The beginning
“Anour is my faith, I just didn’t know it at the time.”
The website Anour.dk was established as a means to showcase my portfolio when I graduated in 2007. As many others, Arash had a hard time and struggled to find work during the recession, eventually settling for an Interior job with a Danish kitchen brand.
– Arash Nourinejad, architect
2011
The genesis of the I model
While still working as an architect for kitchen, Arash got his first idea about the lamp. “I was working on the furniture series. when the bed was done, I realized that there were many leftovers. I decided to use them to create a linear lamp and place it above the bed: “When I finally saw the light installed above the headboard for the first time, I fell to the ground laughing with joy. I recollect telling my wife that I wouldn’t be surprised if the light turned out to be the design icon, rather than the bed.”
2012
The trigger event
In November 2012, Arash was able to show his A_series at the furniture fair blickfang in Copenhagen. The public paid greatest attention to the linear lamp called I Model, which in couple of years became the most successful product of the company.
Anour combines the knowledge of craftmanship from generations of Danish design traditions with the latest LED technology. This gives the customer a product that stands the test of time, a lamp that only becomes more beautiful over the years. This approach to sustainability is innovative and focus on creating lights suitable for lasting a lifetime.
2013
Focus only on Anour – first own workshop and new models
Following his values regarding sustainability and minimalism, Arash started exploring the whole lighting range, fulfilling customers dreams thanks to new unique materials, variety of sizes and opened his own workshop in Copenhagen.
2014
Introducing the X model and Y model
Many leftovers from the production of I Model and demand from customers asking for different shapes of suspension lamps above home and office tables, made the company develop two new models called Y and X Model. First time ever these two products were presented at Milan Design Fair in April.
“It was really slow from the beginning. If I could have done anything different today, I would have done it so that we could grow faster but I believe that I first needed to develop myself and my skills in order to service the clients and their needs. The slow growth was bad in some respects, but also crucial because it helped us to become what we are today.”
Cordless
2016
Turning into cordless and introducing G, F and U model
Finally, after two years long development of a cordless system, we were able to gradually apply it to all our suspension lamps. At M&o Fair in paris, we introduced two new suspensions lamps – G and U Model. „I always wanted a floor lamp, so I redesigned Divar model and turned it into lamp known today as F Model.“
2017
Wood as a natural material and introducing first table lamp
Besides the system, wooden material became a stable option in our catalogue for I Model, and we achieved to finish our first table called T Model.
2018
New headquarters
Next big milestone for Anour is opening very first official showroom with all our models in November. A new HQ will mean a new creative environment for us and the opportunity to show the products to our customers including assembling process in our workshop.
To be continued