About
Anour is Farsi and means light.
It is also the name of a Danish Design Company established in 2007. Founder and Architect Arash Nourinejad realised his vision of creating a lamp of uncompromising design with visionary functionality, made from the finest materials.
The label stands for the highest level of craftsmanship, and continuing in the footsteps of Danish design traditions. Each piece is made with a focus on sustainability in design, production and technology. Individually tailored for each customer.
The story
2007
The beginning
“Anour is my faith, I just didn’t know it at the time.”
The website Anour.dk was established as a means to showcase my portfolio when I graduated in 2007. As many others, Arash had a hard time and struggled to find work during the recession, eventually settling for an Interior job with a Danish kitchen brand.
– Arash Nourinejad, architect
2012
The genesis of the I model
While still working as an architect for kitchen, Arash got his first idea about the lamp. “I was working on the furniture series. When the bed was done, I realized that there were many leftovers. I decided to use them to create a linear lamp and place it above the bed “When I finally saw the lights installed above the headboard for the first time, I fell to the ground laughing with joy. I recollect, telling my wife that I wouldn’t be surprised, if the light turned out to be the design icon, rather than the bed.”
2012
The trigger event
In November 2012, Arash was able to show his A_series at the furniture fair Blickfang in Copenhagen. The public paid greatest attention to the linear lamp called I Model, which in a couple of years became the most successful product of the company.
Anour combines the knowledge of craftmanship from generations of Danish design traditions with the latest LED technology. This gives the customer a product that stands the test of time, a lamp that only becomes more beautiful over the years. This approach to sustainability is innovative and focus on creating lights suitable for lasting a lifetime.
2013
Exclusive focus on Anour – Opening the first workshop
Following his values regarding sustainability and minimalism, Arash started exploring the whole lighting range, fulfilling customers dreams thanks to new unique materials, variety of sizes and opened his own workshop in Copenhagen.
2014
Introducing the X model and Y model
With many leftovers from producing the I model and demands from customers asking for different shapes of suspension lamps above home and office tables, made the company develop two new models called Y and X model. These two new models were first introduced at the Milan Design Fair.
“It was really slow from the beginning. If I could have done anything different today, I would have done it so that we could grow faster but I believe that I first needed to develop myself and my skills in order to service the clients and their needs. The slow growth was bad in some respects, but also crucial because it helped us to become what we are today.”
Cordless
2016
THE X MODEL AND Y MODEL TURNING INTO CORDLESS AND INTRODUCING G, F AND U MODEL
Finally, after three years’ development of the cordless system, Anour was able to gradually apply it to all of the suspension lamps. At the Maison & Objet Fair in Paris, the G and U models were introduced. “I always wanted to do a floor lamp, so I redesigned the Divar model and turned it into the lamp known today as the F model.”
2017
INTRODUCING WOOD TO OUR MATERIAL PALETTE AND THE FIRST TABLE LAMP
In 2017, the first table lamp was introduced it was called T Model. At the same time, wood was introduced as a new material for the I model. Three types of wood is currently available: Oak, Black Stain Oak and Walnut.
2018
New headquarter
The next big milestone for Anour is opening its very first official showroom in November, showcasing all the models from Anour. The new HQ will mean a new creative environment for the team and the opportunity to show the products to the customers including the assembling process in the workshop.
To be continued…